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Atlanta, GA Wednesday, January 31, 2024 11:30 AM- 1:00 PM Registration: $35 Registration includes presentation & materials, discussion, lunch, and networking! |
Join Next Generation Manufacturing for "How to Tell Your Company's Story" on Wednesday, January 31, 2024 at YKK Corporation of America's headquarters in Atlanta, GA!
All manufacturing companies should know how to effectively relate their products and company to their to their clients and prospects. How you tell your story affects your bottom line!
Jason Rockman, President, Definition 6 leads the conversation and will be joined by Jessica Cork, Vice President Community Engagement and Corporate Communications, YKK Corporation of America.
Jason and Jessica will discuss key variables to consider as you are working to improve upon how you tell your company's story:
- What it takes to really understand your target audience.
- How to craft an authentic Unique Value Proposition.
- Where industry expertise and credibility come into play.
- Emotional connection in Manufacturing.
- What is the difference between product storytelling and brand storytelling.
- Clear and consistent messaging across all customer touchpoints.
Registration is open to executives, directors and senior managers of manufacturing companies. Refunds provided for cancellations up to 48 hours in advance.